Most people's first reaction to hearing a recommendation to eat more saturated fat, more animal fat, more dietary cholesterol, and more meat (including red meat) is usually something like "Whoa. What about my arteries? Won't that give me heart disease?" Despite all of the propaganda since the middle of the last century from the government in support of the diet-heart hypothesis and against dietary fat, cholesterol, and red meat, the scientific evidence doesn't back it up.